Let's get back to the history of Znak.com. If I understand correctly, it was a spontaneous story?
This was our life raft. [Founder of Znak and Ura.ru] Aksana Panova had a conflict with her partners, at some point it became clear that she would not be able to stay at Ura.ru. Literally in one evening, on our knees, we came up with a new edition: we gave birth to a name, bought a domain name, made a simple website, moved there and ended up on this life raft - and we were carried by the wind, and we didn't have time to think: what kind of media we have made, what we want from it, for what kind of reader is it?
When we started making Znak, the Internet was already completely different, and we began to make media not for the elite, but for the people, which would appeal to the interests of ordinary people. So we tried to make Znak so "popular" from the very beginning. "Narodny" - not in the sense of "Komsomolskaya Pravda", but a publication that will write not about officials, but about ordinary people.
We saw a huge readership, a colossal audience for those times. It included influential businessmen, officials - we understood that everyone reads us. It inspired us: we make evil, malicious media, and cool guys read us. But, of course, it cannot be said that we were changing the world for the better - we simply exploited that agenda. We, as an editorial, were greatly changed by the criminal case of Aksana Panova: we suddenly found ourselves under pressure from the state, the power machine - and this gave us more responsibility, it turned out that the world that we so cheerfully described is quite cruel, and quite dangerous things are happening in the state , and it has entered the DNA of new media.